Avantera / Premium Nootropic Supplements Brand Campaign
Check out the latest photo campaign I shot for recently launched @AvanteraHealth, a natural nootropics brand. It's the brainchild of SD power couple @Tygaff and @Kristenlouelle. These guys are putting out premium supplements to help people with stress, sleep, energy, anxiety; you name it, and they've got you covered.
The photo campaign spanned several production days; one in the studio for ecommerce photos, one on location for all the lifestyle shots, including the images you see above, and one final day shooting around town with the product only for social content.
Above are several examples of photos we captured at a fantastic house in the Balboa Park area for the lifestyle shoot day. These photos are intended to align with the active lifestyle of the target consumer. The supplements are known to increase your energy, focus, and memory, greatly enhancing your ability to reach your maximum fitness level.
To round out the variety of photos required to launch the brand, I spent a morning in my studio capturing flat lay photos of the products for Instagram and Facebook advertising. The rest of the day was spent in Oceanside at the beach, grabbing pictures of Instagram-worthy locations and activities connected with the brand's target audience.
In total, I delivered 130+ retouched and color corrected photos to Avantera that were used across all marketing platforms to launch their brand. If you are interested in setting up a similar shoot for your brand or would like to see more examples, please feel free to reach out to me, and I'll be happy to share them with you.