Litra Campaign Behind The Scenes

I’m very excited to share with you a new campaign I worked on for Litra, an award-winning global brand that designs and manufactures professional-grade video and camera lights. My task was to create a series of photo assets which highlight the benefits of two of their newest products, the Litra Torch 2.0 and the Litra Pro. The project included shooting seven different consumer product scenarios over the course of three nights. It was a marathon project to undertake with tons of logistical details to consider, but it was also one of the most rewarding projects so far of my career.

Click the play button above and have a behind the scenes look at what it took to pull off this project. The video highlights two of the consumer target demos, including the Wedding Photographer and the Action Sports enthusiast. I will be sharing a gallery of photos from the campaign soon!

P.S. To learn more about the 6 types of product photography every ecommerce brand needs, click to download my FREE GUIDE!